# Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI

Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta’s first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both co



## 질문과 답변



## 출처
- Meta Engineering: https://engineering.fb.com/2026/10/13/ml-applications/generative-ads-model-gem-scaling-frontier-ads-ai/ (발표 2026-10-13T16:01:00.000Z)

작성: TUMN 큐레이션 · AI 보조: false
발행: 2026-10-13T16:01:00.000Z
확인: 2026-10-13T21:24:54.647Z
검토: 원문 제목과 공개된 발췌를 인용하고 원문으로 연결합니다. 내용을 재작성하거나 요약하지 않았습니다.
정식 URL: https://api.tumn.com/news/9b73c637-1873-4cc8-8d21-cf125af621ef